Turning your expertise into words that work.
Every business has expertise. The challenge is often turning it into clear communication that builds trust, creates opportunities and drives business growth.
Words matter. I'll help you find the right ones.
If you need words that work from a reliable, experienced copywriter who understands your business, solves your problems and gets things done without fuss, you're in the right place.
Hi, I'm Rob Fraser. I've spent nearly three decades helping B2B organisations just like yours transform complex ideas into effective communication across websites, case studies, thought leadership, email nurture programs, sales collateral and authority-building content.
Whether you're launching something new, looking to publish engaging content or simply trying to keep your marketing moving, my goal is simple.
To make your life easier.
We give Rob a brain dump once a quarter and he turns it into months of engaging and insightful content. The process is remarkably easy, and the quality is reliably high.
Great communication starts with a conversation.
Most businesses don't have a content or copy problem. They have years of experience, insights and ideas to draw on. The problem? It's all locked inside the heads of busy people.
But a conversation, a workshop, a coffee or a simple brain dump is all it takes to unleash that IP and get it working for your business.
I'll ask the right questions, extract the gold and turn it into clear, engaging communication that sounds like your business and people.
Helping B2B businesses communicate with clarity.
Over many years I've worked with software vendors, technology service providers, financial institutions, manufacturers, professional services firms, consultancies and agencies.
Many of them sell products that aren't easy to explain. They have lots of features but need to surface compelling benefits that appeal to busy buyers in competitive categories. That's one of my favourite challenges — to help customers quickly understand what my clients sell, and why it matters to them.
Working with Rob is fantastic. His creativity, attention to detail and ability to turn complex ideas into engaging content consistently exceeds our expectations and adds real value to our marketing.
What do you need help with?
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“We've outgrown our website and it needs to better reflect who we are.”
→Let's get your message back in step with your business.
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“We need to get this done and we don't have the resources or skills inhouse.”
→That's where an experienced extra pair of hands can make all the difference.
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“Our executives should be more visible but they just don't have time.”
→Give me an hour with them. I'll help turn what they know into something worth sharing.
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“We know what we want to say but we can't seem to find the right words.”
→That's pretty much why Words by Rob exists.
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“We've got years of expertise trapped inside our senior team.”
→Give me the brain dump. I'll extract the gold and put it to work.
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“We've been meaning to do this for months.”
→You're definitely not the first. Let's get it off the to-do list.
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“We don't want to waste time getting someone up to speed – they just need to get it.”
→Thirty years of experience means I can usually get there pretty quickly.
If any of these sound familiar, we should talk.
Why you might need my help.
- 01 Messaging and positioning — strategy, workshops and documentation
- 02 Executive thought leadership content programs
- 03 Long-form, short-form and social content
- 04 Case studies and customer stories
- 05 Email nurture programs
- 06 Website copy
Every business is different, but most of my work falls into one or more of these areas.
Sometimes it's a one-off project. Often it turns into an ongoing partnership. Either way, you'll find the process refreshingly simple from start to finish, and the work reliably good.
A few organisations I've been fortunate to work with, some for a decade or more:
If you need help getting ideas, thoughts and expertise out of your head and on to the page, I'm here to help. We can get started with a short call, and you can leave me to get on with it while you tackle the rest of your to-do list.
Why clients keep coming back.
My clients rarely need lengthy briefing documents, or to waste precious time and money educating me about their category, industry and business.
Most projects start with a conversation. I ask questions, I listen, I organise the thinking then I get straight to work.
The result? Minimal fuss, clear communication and quality copy that's ready to publish quickly and with few edits.
I do my job well so you can focus on doing yours.
Your words are always appreciated and they do work.
Making things easier for you.
Great copy isn't just about finding the right words and putting them on the page or screen in the right order. Sure, the words matter, but B2B marketers need more than just words.
There's a lot to be said for working with a reliable, experienced professional who takes work off your plate and makes your life easier. Someone who can provide structure to scattered ideas and who is easy to brief and quick to get started. Someone who makes your projects simple to manage from start to finish.
Let's have a conversation.
If you're looking for someone who can help turn your expertise into words that work and take a project or two off your hands, I'd love to help.
Let's make your life a little easier.